• iPhone tremors

    There’s only two times Apple reduces prices on a product: when its successor is near and on Black Friday. That’s it.

  • A challenger appearz

    Quick, what’s the most Apple-like company in the PC space? No, not Samsung. You’ve been reading too much of The Verge lately.

  • Surface-level compromises

    Consider Microsoft’s advertising for Windows 8 and their Surface tablet: 'No Compromises.'

  • 7.85 inch... oh no

    The patent trial of the century is in full swing. Phil Schiller’s testimony is fascinating, revealing that yes, of course Apple does market research like any other company.

  • Magical, revolutionary advertising

    One thing that really struck me while reading Fake Steve Jobs' book was his assertion that Apple designs products backwards.

  • Gamer Theater

    Friday nights in Tallahassee had a predictable rhythm for a while: go to dinner with friends then retire to my apartment and play the latest cinematic video game together, be it Uncharted or God of War or LA Noire.

  • Deus Ex: Human Revolution reflections

    It's like a movie where you can decide the ending.

  • Thoughts on Apple TV

    As the rumors swirl about Apple releasing an actual LCD television I wondered about the point of it. Aren't our current televisions acceptable as they are? What would Apple do differently?

  • Insanely Twisted Shadow Remnant

    Today's theme is "doing it right" and "trying to do it right."